Social Media Marketing Trends You Should Not Ignore
The success of social media marketing lies in the right mixture of fruitful strategies. The incorrect combination will simply decrease the traffic from targeted customers rather than attract them. In the event that you devise your social media marketing strategies such as social media marketing optimization based on current trends, it is possible to increase profits and use social networking sites effectively for marketing. Here are the recent trends highlighted in an article published by Forbes based on the 2013 SOCIAL MEDIA Industry Report.
Low Usage of SOCIAL BOOKMARK CREATING Sites
In line with the research reports, the application of social bookmark creating sites has decreased to 10 percent from 26 percent in 2011. This considerable drop of usage clearly indicates nov bookmarking sites. Even though the websites including Twitter, StumbleUpon, Reddit and Pinterest remain popular among marketers, most sites (e.g. DIGG, Friendfeed) are almost dying. Therefore, it is not a good practice to trust a bookmarking site blindly for marketing purposes in today’s scenario. Instead, check for the websites that are most popular and perform the bookmarking very cautiously.
Decline of Daily Deal Sites
Daily deal features or just daily offerings of deals are regarded as a powerful way to attract numerous targeted customers at a time. The research report says that around 80 percent of marketers are not interested in using the hottest daily deal sites including Groupon or Living Social because of their campaigns in the near future.
Now people concentrate more on the considerable amount of returns they receive from their purchases over time. Hence, you should use social networking sites for long term marketing goals rather than daily goals.
Top Sites for Social Media Campaigns
Marketers who use social media marketing for marketing will obviously carry out social media campaigns (using social networking sites for promotion) because of their products or services to attract targeted customers. The campaigns will be successful only if the relevant site is popular amonst the customers.
The research report indicates that marketers who spend more than 40 hours weekly for social media marketing carry out their campaigns more intensely through Google+, You Tube, Pinterest and Instagram compared to those that spend six hours or less weekly on social media marketing. Also, around Social Media Management agency of marketers who’ve five or more years of experience prefer LinkedIn than 70 percent of marketers having significantly less than five years of experience. Forum marketing has also decreased to 16 percent this season from 24 percent in 2011.
Around 67 percent of marketers are planning to increase campaigns through Twitter though it is really a slight decrease from 69 percent this past year. Young marketers, a lot more than older ones prefer photo sharing sites including Instagram for launching campaigns. 62% chose blogging because so many suitable platform to master, that is the highest one followed by Google + (61%) and Facebook (59%).
Trends of B2C and B2B Marketers
Business to Consumer (B2C) Marketers use Facebook at a higher rate of 67% than other platforms. In the case of Business to Business (B2B) marketers, both Facebook and LinkedIn have equal most 29% each. Given below may be the pie chart showing usage statistics for each platform with regard to B2C and B2B marketers.
B2B marketers use a more diverse selection of platforms in comparison to B2C marketers. Both of them do not completely utilize blogging and have minimal You Tube usage.
If you’re a B2B or B2C marketer, try to encourage blogs as they are regarded as the most popular social media platform. YouTube being the next largest search engine, it is possible to enjoy the benefits it provides by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) have become strong brands by making use of low cost YouTube videos.
As B2B marketers increasingly use LinkedIn, they will have an opportunity to utilize SlideShare (owned by LinkedIn). This social media marketing entity can be used for generating leads for B2B organizations.
Fewer Check-ins Online
As per the research reports, there is a reduction in the usage of geo-location services including Foursquare from 17% in 2011 to 11% this year. These services allow check-in to your locations automatically online. The decline in most of these services indicates that people are now concerned more about privacy and safety. Marketers can tackle this example by introducing contests and rewards. This will encourage visitors to check-in more.
If you are still following a old strategy for social media marketing, then it is the time to develop new strategies predicated on all these current trends. It is best to entrust this tedious task to an established social media marketing company that provides reliable social media marketing services instead of try implementing the strategies all on your own.